A comprehensive redesign of a beauty brand's online platform and visual branding.
HOMEPAGE
The initial UX and discovery phases were critical in determining a design which focused correctly on the key product differentiation, target audiences, and consumer journeys.
CREATE A PRODUCT SET TOOL
PRODUCT LISTING PAGE
The full design deliverables consisted of well over 100 desktop and mobile pages, visual guidelines, and comprehensive component states which crossed every possible path of the user journey.