In 2020, Samsung did a Design Revamp of their entire .COM. As the Design Lead handling all their Product Family and Product Category pages (50+ high traffic pages), the two-month project required rethinking each page's structure and narrative as well as a full visual redesign to elevate the product representations and quality. 

SMARTPHONES

WEARABLES

TABLETS

AUDIO

HOME THEATER

CHROMEBOOKS

Another large project recently has been a redesign of the Samsung Global homepage. What started as a quick, 1-week, creative exercise continuously performed across KPIs – despite incredibly-tight deadlines. The page is currently being fed 10% of global traffic – with that percentage expected to only grow higher.

+20.5%

Conversion Rate

+10.8%

Average Order Value

+7.9%

Items Per Order

+87.0%

Click Through Rate

DESKTOP

MOBILE

One of my first projects was tackling the S10 5G product launch page – Samsung's flagship product at the time. The page had been started and I was needed to come in, clean up the design, fix what wasn't working, bring in animations, optimize against KPIs and performance, QA and get the page to a launch state. Over one million phones would end up being sold within two months of the site's launch with a 16% increase in sales from the year before. 

DESKTOP

MOBILE

Earlier this year, Samsung partnered with Disney to release a limited-edition product bundle promoting the release of Star Wars: The Rise of Skywalker. To promote the product/brand collaboration, I designed and animated a site showcasing the various exclusive products, skins, and UI – the bundle completely sold out in the first week of the site's launch.

MOBILE

DESKTOP

 Samsung's Comparison Pages allow users to easily contrast differences in various products side-by-side. I was tasked with redesigning a more engaging experience that directly showcases the product features. Currently in the development stage.  

DESKTOP

MOBILE

Switch to Galaxy is a major page that focuses on directly converting users to Samsung. I redesigned it to an approachable listicle format, while animating the various product features to elevate the experience. Personalization and targeting were also incorporated so that the site changes depending on if the user is coming from an Apple or Google device.  

MOBILE

DESKTOP

© 2023 Ian Micallef

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